Tuesday, September 16, 2014

Aloft Hotel Confirmed for Downtown El Paso

An Aloft Hotel location will open in Downtown El Paso, according to a press release issued today. The hotel, which is part of the Starwood Hotels group, will open in July of 2016.
An Aloft Hotel will open at Bassett Tower in Downtown El Paso in 2016.

The hotel will include 100 "loft-like" rooms, an indoor pool, a W XYZ bar, and 3,000 square feet of meeting space, according to the press release.

“Aloft is a great match for the dynamic city of El Paso and will appeal to the next generation of travelers with its urban design, live music at the W XYZ bar, and unbeatable location at the heart of downtown,” states Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood in the press release. “The enthusiasm of travelers worldwide is fueling the Aloft brand’s rapid growth as it approaches the 100th hotel milestone.”

Though no Downtown address or location is identified in the press release, the Aloft hotel will most likely occupy the historic Bassett Tower, a 15-story high rise at 303 Texas Avenue. The art deco office building, which was designed by Henry Trost and completed in 1930, is currently vacant.

The hotel is being developed by Bassett Partners EP and will be managed by Aimbridge Hospitality.