Thursday, July 11, 2013

Retail Buzz: Building Permits Shed Light on 'Fountains' Tenants

Ann Taylor Loft, Barriga’s Added to List of Possible Retailers for Center

A search of the City of El Paso’s E-Permit site is helping to uncover some additional retailers that may be headed to the future Fountains at Farah shopping center. Various permits issued by the City, such as for plumbing and electrical work, have tenant names attached to them.

Adding to the list of previously rumored stores and restaurants, the newest revelations come as the center continues on its march to completion with a planned opening date of October 2013. Clear progress has been made on the Promenade area of the Fountains, which will contain most of the lifestyle elements found at the site, according to developer Centergy Retail of Dallas.

Ann Taylor Loft, or simply Loft (, may add a new location at the center which would be the first in El Paso.  Loft has 516 stores throughout the country and operates under the Ann Inc. corporate banner. Ann Inc. has nearly one thousand stores nationwide averaging around 5,700 square feet each. The retailer maintains both Ann Taylor and Loft outlet stores at the Outlet Shoppes at El Paso.

Tyler, Texas-based Cavender’s Boot City ( could also be opening up this fall at the Fountains at Farah. The seller of western clothing, boots, and accessories operates over 40 stores, all hundreds of miles to the east of El Paso.

Full service Mexican restaurant Barriga’s ( may be planning a location at the center, according to a City permit. This would be the third location in El Paso for the chain, which also has three locations in Juarez and another in Chihuahua City. 

Other retailers that have been issued permits through the City also currently have a local presence and will open additional or replacement locations at the Fountains. These include Chipotle, Jason’s Deli, Game Stop, Starbucks, and Walgreen’s. 

Only seven retailers or restaurants have officially confirmed locations for the Fountains at Farah: Best Buy, Nordstrom Rack, Barnes & Noble, Dick’s Sporting Goods, Deutch & Deutch, Jared: The Galeria of Jewelry, and Twin Peaks Restaurant. Another, PetSmart has already put up its exterior sign. 

Possible tenants that have not yet made announcements include TJ Maxx, HomeGoods, Pier 1 Imports, Vitamin Shoppe, Carter’s, Ulta, Stein Mart, Destination XL, Rack Room Shoes, USAA, Verizon, and AT&T. 

The Fountains at Farah center is scheduled to open in October, in time for the holiday shopping season. (