Thursday, July 11, 2013

Retail Buzz: Building Permits Shed Light on 'Fountains' Tenants

Ann Taylor Loft, Barriga’s Added to List of Possible Retailers for Center

A search of the City of El Paso’s E-Permit site is helping to uncover some additional retailers that may be headed to the future Fountains at Farah shopping center. Various permits issued by the City, such as for plumbing and electrical work, have tenant names attached to them.

Adding to the list of previously rumored stores and restaurants, the newest revelations come as the center continues on its march to completion with a planned opening date of October 2013. Clear progress has been made on the Promenade area of the Fountains, which will contain most of the lifestyle elements found at the site, according to developer Centergy Retail of Dallas.

Ann Taylor Loft, or simply Loft (, may add a new location at the center which would be the first in El Paso.  Loft has 516 stores throughout the country and operates under the Ann Inc. corporate banner. Ann Inc. has nearly one thousand stores nationwide averaging around 5,700 square feet each. The retailer maintains both Ann Taylor and Loft outlet stores at the Outlet Shoppes at El Paso.

Tyler, Texas-based Cavender’s Boot City ( could also be opening up this fall at the Fountains at Farah. The seller of western clothing, boots, and accessories operates over 40 stores, all hundreds of miles to the east of El Paso.

Full service Mexican restaurant Barriga’s ( may be planning a location at the center, according to a City permit. This would be the third location in El Paso for the chain, which also has three locations in Juarez and another in Chihuahua City. 

Other retailers that have been issued permits through the City also currently have a local presence and will open additional or replacement locations at the Fountains. These include Chipotle, Jason’s Deli, Game Stop, Starbucks, and Walgreen’s. 

Only seven retailers or restaurants have officially confirmed locations for the Fountains at Farah: Best Buy, Nordstrom Rack, Barnes & Noble, Dick’s Sporting Goods, Deutch & Deutch, Jared: The Galeria of Jewelry, and Twin Peaks Restaurant. Another, PetSmart has already put up its exterior sign. 

Possible tenants that have not yet made announcements include TJ Maxx, HomeGoods, Pier 1 Imports, Vitamin Shoppe, Carter’s, Ulta, Stein Mart, Destination XL, Rack Room Shoes, USAA, Verizon, and AT&T. 

The Fountains at Farah center is scheduled to open in October, in time for the holiday shopping season. (


  1. Are you fucking kidding me? A vitamin shop? A barrigas? A Walgreens? Pet smart? Wasn't this supposed to be a new lifestyle market change for El Paso? Instead they're pumping in everything we ALREADY have and disguising it as an upscale shopping center might as well add a Ranch Market and a Walmart. This place is everything, but upscale. El Paso is never going to change and that's sad.

    1. I couldn't have said it any better. In the beginning, this was marketed as an "upscale" shopping mall. Ultimately, this mall is going to be filled with stores we already have, with a couple new ones we've never heard of.

  2. A lot of these stores are repeats. El Paso already has 2 or 3 of them. We need new stores in El Paso. That's why it doesn't grow and people complain that El Paso is boring. Because we don't bring in anything new. There are a few stores on this list that are new but the majority, we already have. Why??? A Whole's Foods, H&M, Neiman name a few.

    1. They should look into outlet malls from San Antonio and Austin and even in Arizona. The stores they have there are awesome. El Paso needs those, we need to grow and not stay in a rut. Bring in the people not push them away.

  3. And the taxpayers are flipping the bill for this so called "upscale shopping center" and given the taxpayer money back to Mr. Foster. The agreement with the city and county was to bring in new business and not raid from other shopping centers. Waht a freaking joke this place is going to be. You might as weel and a Dollar General or a Family Dollar store while you are at it.