Cielo Vista Mall on El Paso's east side is the city's largest and most popular shopping destination. With 1.2 million square feet of leasable space, it is considered a Super Regional Mall by the International Council of Shopping Centers. Popular with regional shoppers, it sees millions of shoppers on an annual basis according to Simon Properties, which manages the center.
But with multiple town center developments planned around the city, like Montecillo, Aldea, and El Cruzero, can Cielo Vista Mall remain the most popular shopping center in the coming years? And will the new Fountains at Farah development just across the street dampen the mall's shopping figures? It's probably far too soon to try and answer those questions, but there is something we feel the old mall can do to stay relevant in today's town center climate.