|The West Elm sign was recently installed at the Fountains at Farah in El Paso. (instagram.com/westelmelpaso)|
West Elm's 22,000 square foot store will have two levels, accessible from both the lifestyle Promenade area and the big-box Boulevard Shops upper section.
The prominent spot is towards the middle of the Fountains at Farah, adjacent to a ramp that connects the upper and lower sections of the center.
|A peak inside the West Elm store at the Fountains at Farah, racing towards an October 16 opening date, courtesy of the retailer's Instagram account. (instagram.com/westelmelpaso)|
The store's Facebook page revealed the opening date in September, and its Instagram page has had a pseudo-countdown during the last week.
|El Paso's new West Elm store revealed its opening date in a Facebook post in September. (www.facebook.com/westelmelpaso)|
The Brooklyn-based retailer was founded in 2002 and has over 65 stores nationwide. West Elm (www.westelm.com) operates under the wing of Williams-Sonoma, Inc.