Monday, October 13, 2014

West Elm Store Opens this Week at the Fountains at Farah

The largest tenant on the Promenade at the Fountains at Farah is scheduled to open this week. West Elm, a home furnishings and decor retailer, will open Thursday, October 16, 2014, at the East El Paso shopping center. Hours of operation have not yet been posted.
The West Elm sign was recently installed at the Fountains at Farah in El Paso. (

West Elm's 22,000 square foot store will have two levels, accessible from both the lifestyle Promenade area and the big-box Boulevard Shops upper section.

The prominent spot is towards the middle of the Fountains at Farah, adjacent to a ramp that connects the upper and lower sections of the center.
A peak inside the West Elm store at the Fountains at Farah, racing towards an October 16 opening date, courtesy of the retailer's Instagram account. (

The store's Facebook page revealed the opening date in September, and its Instagram page has had a pseudo-countdown during the last week.
El Paso's new West Elm store revealed its opening date in a Facebook post in September. (

The Brooklyn-based retailer was founded in 2002 and has over 65 stores nationwide. West Elm ( operates under the wing of Williams-Sonoma, Inc.