A national home furnishings and décor chain will open a new location this fall at the Fountains at Farah shopping center in East El Paso. West Elm will open a 22,000 square foot space at the center, according to El Diario de El Paso.
The West Elm store will be located in the Promenade lifestyle section of the Fountains, and may occupy one of the two-story spaces near the middle of the center. West Elm is a subsidiary of Williams-Sonoma, Inc.
According to the West Elm website, the store focuses on providing "great design" at an affordable price, has a "soft spot" for natural materials and clean lines, and loves "multi-functional" items.
The chain has over 50 stores in the U.S., including three in Texas. This will be the first in El Paso.
More information on the chain can be found at the West Elm website, www.westelm.com.