Tuesday, April 8, 2014

Retail Roundup: Two New Eateries Open at 'Fountains'

Craze, La Madeleine Latest to Open Doors on the Promenade

La Madeleine Country French Café is now open
in El Paso. (Fountains at Farah)
Two new eateries are the latest to open in the Promenade lifestyle section of the Fountains at Farah shopping center in East El Paso. La Madeleine Country French Café and Craze Yogurt Lounge have opened their doors at the center.

La Madeleine, a franchise venture of local businesspersons Paul Foster and Alejandra de la Vega Foster, specializes in fresh-baked baguettes, bold espressos, and delicate pastries. The restaurant offers breakfast, lunch, and dinner and is open daily from 6:30 a.m. to 10:00 p.m.

The eatery opened its 4,500 square foot location on April 3, 2014. It includes features such as wood floors, hearth fireplaces, rustic beams, custom-built seating areas, and a wine room. The wine room includes a 100-year-old reclaimed fireplace.
A myriad of pastries on display at La Madeleine French Country Café. (Fountains at Farah)

The La Madeleine spot at the Fountains is at the western end of the Promenade area, to the southwest of Nordstrom Rack. La Madeleine (lamadeleine.com) has 63 locations throughout the United States, mostly in Texas.

On the opposite end of the Promenade, Craze Yogurt Lounge is now serving frozen yogurt after opening on March 29, 2014. The shop is located in one of the conservatory-like mini-structures in the middle of the Promenade, near a Verizon store.
Craze Yogurt Lounge is now open on the Promenade at the Fountains at Farah in East El Paso. (Craze)

This is the third location for Craze (crazeyogurt.com) which also has locations on the West Side and in Far East El Paso. Craze opens daily at 11:00 a.m. 

Restaurants still to come include Kona Grill, a “modern American grill and sushi bar,” and recently-announced Grimaldi’s Pizzeria, specializing in pizzas and calzones baked using a coal-fired oven. Kona Grill is scheduled to open this spring with Grimadli’s opening up later this year.