Wednesday, March 19, 2014

Retail Buzz: Grimaldi’s Pizzeria to Open at ‘Fountains’

A new eatery has been added to the lineup of the Fountains at Farah shopping center in East El Paso. Grimaldi’s Pizzeria, an Arizona-based pizza and calzone chain, will be located in the Promenade lifestyle section of the center.
The interior of a Grimaldi’s Pizzeria, from the restaurant chain’s website. A new location will open at the Fountains at Farah this year. (

It will be the 11th Texas location for the restaurant chain, which has a total of 32 locations throughout the United States.

“Our team searches the country for the best restaurant sites, and we’re excited about opening our eleventh location in Texas,” said Joey Ciolli, president and chief executive officer of Grimaldi's Pizzeria, in a press release.

“We see a lot of opportunity in El Paso and we are excited to be a part of The Fountains at Farah property. Guests will feel comfortable, enjoying our coal-fired brick oven pizza, all at a great price.”

Grimaldi’s credits its coal-fired ovens at its restaurants for its success. The ovens are designed and built by hand and weigh in at 25 tons each, using 100 pounds of coal per day. This creates heat of up to 1,200-degrees within the oven, allowing for a “crispy and smoky thin crust.” In recent years, Grimaldi’s has been named “best pizzeria” by the Zagat Survey.

In addition, a chemist will be hired to ensure the water used in making the dough at the Fountains at Farah location will “re-create” the water used at the chain’s Brooklyn location, to ensure the dough tastes exactly the same, according to the press release.

Aside from pizzas and calzones, the restaurant will offer fresh salads and desserts.

The Fountains at Farah opened last fall, and the Promenade shops area is slowly filling in. Two other restaurants, Kona Grill and La Madeleine Country French Café, are currently under construction and should open soon.

No opening date has been announced for Grimaldi’s Pizzeria (