Thursday, August 8, 2013

Retail Buzz: More 'Fountains' Retailers Revealed

Charlotte Russe, Stanton Optical Join Tenant Lineup

The opening of the Fountains at Farah shopping center in east El Paso is a mere two months away, and new retailers have been revealed through job postings and contractor websites. Meanwhile, store signs continue to go up at the current construction site.

Employment opportunities have been posted online for a new Charlotte Russe ( retail store that will occupy a 5,300 square foot space on the center’s lifestyle promenade. The retailer of women’s clothing has over 500 stores nationwide, including one at the Outlet Shoppes at El Paso. Charlotte Russe is headquartered in San Francisco.

A contractor’s website has revealed mechanical work up for bid for a Stanton Optical ( location at the Fountains.  The seller of eyewear products is headquartered in Palm Springs, Florida, and has over 100 stores in the U.S. This will be the retailer’s first store in El Paso. 

Progress can clearly be seen at the project as signs for multiple tenants are now up, including Nordstrom Rack, TJ Maxx/HomeGoods, and Dick’s Sporting Goods. Other retailers have erected temporary “Coming Soon” signs, such as Barne’s & Noble and Jared The Galleria of Jewelry. 

Two new LED signs have also gone up on different ends of the center, both along Gateway West Boulevard. In addition, traditional exterior pylon signs can also be seen along the front of the Fountains. Landscape work is also well underway; newly planted greenery will help shade patrons.

Retail Buzz: Building Permits Shed Light on 'Fountains' Tenants


  1. I can't even.... How long before this shopping center becomes an outdoor flea market? It's discouraging every time you post retail buzz. It's a store that's already in the area and has no business at the fountains. At this point I'm expecting a Chico's tacos and a Walmart. Quintessential El Paso.

    1. Yup! Rack room shoes, Starbucks, Walgreens, game stop(seriously) All these stores are simply relocating. I was expecting H&M, urban outfitters, stores like that. Stores we don't have. What a disaster.

  2. No need to start whining fellas. I know there are some stores relocating, but I don't blame them, I went to the Best Buy on Viscount recently and it was bad!! It smelled and looked really outdated, I'm glad they are opening in a new location, same goes for the Petsmart on Yarbrough.

    "It's discouraging every time you post retail buzz. It's a store that's already in the area and has no business at the fountains"

    Don't worry there will be many new stores and restaurants at the Fountains that are new to El Paso. Nordstrom Rack, TJ Maxx/Homegoods, Cavender’s, Dick’s Sporting Goods, Deutch & Deutch, Jared's, Twin Peaks Restaurant and several more.

    Some months back I worked with some contractors at the Fountains and I did see some of their blue plans that had some of the future business logos on some of the buildings. I'm not sure if they were final but I did see an Urban Outfitters, White House Black Market, Bonefish Grill, Brio Italian restaurant, Aveda, Soma, Staples, and several others that are new to this city.

    I also saw recently that Cheesecake Factory was hiring for a manager position at an El Paso location, I'm not sure if its going to be at the Fountains, but I have a good feeling that it will be located there.

    1. This comment has been removed by the author.

    2. Besides urban outfitters, I've never heard of any of those places. Anyways, I hope you're right. Also, go Raiders!

  3. Sounds sketchy let's just hope for the best!

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