Wednesday, May 1, 2013

Retail Buzz: Potential ‘Fountains’ Tenant Names Emerge

Store, Contractor Websites Reveal Possible Retailers 

The developer behind the fast approaching Fountains at Farah shopping center has remained tight lipped with regard to retailers and restaurants that will occupy the site, but some possible names have been revealed by both store and contractor websites on the internet. No announcements have been made for the tenants mentioned below. 

Plans for a Carter’s apparel store have been disclosed at the website ( for the seller of baby and children’s clothing. A search for stores in the El Paso area reveals a future location at the Fountains at Farah that is “Opening October 2013.” Carter’s history dates back to 1865, and the retailer now sells both Carter’s and OshKosh B’gosh brand clothing. This will be the second location in the city; the first is located at the Outlet Shoppes at El Paso on the west side.

A proposed Fountains location for Jared, The Galleria of Jewelry has been revealed through an employment listing for the company. Job openings are for sales associates at the coming store. Jared is a division of Sterling Jewelers, Inc., which also operates Kay Jewelers stores nationwide.
Rendering of the future  promenade area of the Fountains at Farah.
Rumor Mill

Other retailers do not currently have coming locations listed on their websites, but contractor and subcontractor sites give hints as to which projects are available at the Fountains. Some of these possible tenants have been previously rumored to have locations planned for the center, but none have been confirmed.
Ulta – The largest retailer of beauty products, the typical size of a store is 10,000 square feet. Salons are usually incorporated into the design. There are currently two Ulta locations in El Paso. (
Stein Mart – Stores focus on offering apparel, accessories, and home fashions at 60% off department store prices. The typical location is 35,000 square feet in size. There is one Stein Mart location on the west side of the city. (
Rack Room Shoes/Off Broadway Shoe Warehouse – The family footwear retailer was founded in 1920 and has 450 locations nationwide. Rack Room currently has three stores in El Paso and another in Las Cruces. (
Pier 1 Imports – Pier 1 has over 1,000 stores and specializes in imported decorative home furnishings and gifts. There are two current Pier 1 stores in El Paso and one in Las Cruces. (
T.J. Maxx – The closeout retailer operates under the TJX, Inc. umbrella which has over 2,900 stores in six countries. The Fountains location could include a combination T.J. Maxx and HomeGoods store. TJX also operates Marshall’s stores, of which there are three in the city and one in Las Cruces. (

Two retailers have officially announced locations at the Fountains at Farah: Nordstrom Rack and Dick’s Sporting Goods. Another, Best Buy, has reportedly signed a lease but has not made an announcement.


  1. Any stores like AX, Urban Outfitter, Buffalo Exchange or even a groceries store, but I think the groceries store should go for Montecillo Entertainment District and the new power center by River oak by Montana. How about a HEB or Trader Joes or Krugers in each power center because we need new blood from Wal mart and Big 8. Only if Albertsons would expand or renovate their stores but what about restaurants at the fountains. A Red Robbin, Ruby Tuesday, Joe Crab Shack, yardhouse, dicks last resort, california pizza, Mau wowi smoothies and many more. At the end of the day, since Simon shopping malls in El Paso, Texas do not want to improve and renovate, then hopefully Montecillo Entertainment district, The fountains and the other power center that will be made by River oak by Montana, will bring new stores, new restaurants of every kind and even groceries store and downtown should also compete for restaurants like YardHouse or a Dicks Last Resort.

    1. Everything else is just rumors right now, but early on, both California Pizza Kitchen and Urban Outfitters were mentioned as possible tenants. Not sure if that's still the case.

  2. Can you let us in on any other tenants who are/were on the rumor mill? It's interesting to see who comes to El Paso and who doesn't trust our economy in the end.

  3. How can these be upscale when most appear to be discount retail branches?

  4. How about a WHBM? I love that store and always have to wait to shop there when I travel out of El Paso. Can we PLEASE bring in a new store to EL PASO??????